Why SEO Isn't a Silo: The Strategy That Brings It All Together
Today’s digital marketing landscape is much more comprehensive than a mixture of siloed tactics. It's a digital marketing ecosystem, where content, social media, paid ads (PPC), email, public relations (PR), and user experience (UX) can all be maximally successful when connected to one another. SEO gives these different tactics connection through a cohesive strategy. When brands see SEO simply as an "add-on" to existing campaigns, they miss out on leveraging its potential to
